The ActiveCITY Project is an initiative of Mount Royal University’s Institute for Innovation & Entrepreneurship and a grassroots group of community volunteers passionate about leveraging our active ecosystem to make Calgary, Canada’s most livable region. An active ecosystem incorporates the diverse but interdependent elements of sport, sport business, health & wellness, sports media and public policy. A well-functioning interdependent ecosystem offers the collective ability to learn, adapt and innovate together.
The input from ActiveCITY 2019 will contribute to a larger regional grassroots planning process to develop a framework for an Active Calgary plan that reflects the diverse wants, needs and activities of all Calgarians. The ActiveCITY Project will map out and measure the economic and social impact of the active economy on a community.
Exploring the Value of the Active Economy
An active economy recognizes that the active ecosystem drives significant economic and social benefits to a city. These include direct benefits related to economic growth and employment, and indirect ones such as those related to social relationships. Indirect benefits can also be economic (e.g. skill development essential to building an innovative and diverse economy).