Senior Brand & Communications Manager at Alpine Canada


Alpine Canada (ACA) is seeking a passionate and engaging leader to fill the role of Senior Brand & Communications Manager based in Calgary, AB. This individual will develop and implement ACA’s marketing and communications strategies as well as lead and execute plans for brand and content development, digital and social media, public relations, strategic communications and media management.

Reporting to the Chief Commercial Officer, this individual will work collaboratively with all Alpine Canada disciplines and departments to support the goals of the organization. The Senior Brand & Communications Manager will provide leadership to contracted communications managers and brand content producers while sharing leadership of digital coordinator. 


Brand, Content and Digital

  • Custodian of brand guidelines, logos and ACA branded intellectual property including photography and video assets and database

  • Manager of brand design, development and approval of all ACA logos, trademarks and intellectual property use including photo, video and graphic design service providers

  • Responsible for generation of digital content including producing video highlights from races, sizzle reels, digital picture posts, team head shot photography

  • Acts as main ACA content creator for newsletter, collateral materials and website

  • Lead copywriter including media releases, web/social media posts, brochures

  • Responsible for managing editing and translation service providers and process

  • Responsible for management of ACA digital properties including website, social media properties (Facebook, Instagram, Youtube, LinkedIn, Twitter)

  • Produce reports with google analytics, social media monitoring and engagement results

  • Website domain and URL management. Working with website CMS experience 

Marketing and Communications

  • Manage all campaign creative services including graphic design, media development and upload, production including print and digital executions of campaigns

  • Responsible for development of the ACA strategic Communications plan including the management of the Communications calendar

  • Manager of internal and external communications of activities, results and issues management

  • Direct remote communications contractors and fulfill Western Canada media relations role


  • Bachelor Degree, ideally in Communications, Public Relations, Journalism, Marketing or Business Administration

  • Minimum of 5 years of progressive Marketing, Brand and Communications experience gained primarily with a Professional or Amateur sports team, sports property or a business involved in marketing communications

  • Minimum of 5 years of experience leading and managing a small team of employees

  • Experience managing email database and campaigns including use of mailchimp

  • Extensive experience, knowledge and passion for high performance sport and National Sporting Organizations

  • Experience and contacts with media organization partners across Canada

  • Solid project management skills and effective time management/prioritization skills

Interested and qualified applicants can send cover letter and resume to 


November 30, 2018

David Benson