NFL PLAY 60
Their Mission: To make the next generation of youth the most active and healthy.
In October of 2007, the NFL launched NFL PLAY 60, a national youth health and fitness campaign focused on increasing the wellness of young fans by encouraging them to be active for at least 60 minutes a day.
Over the past decade, the NFL has partnered with leading academic, scientific and nonprofit organizations, including the American Heart Association, National Dairy Council, Special Olympics, Shriners Hospitals for Children, St. Jude, and the United Way, to help children of all abilities lead healthier, active lives.
Since the launch of the campaign, the NFL has committed more than $350 million to youth health and fitness through programming, grants, and media time for PSAs; the NFL and its clubs have supported programs in nearly 80,000 schools nationwide, giving more than 38 million children the chance to boost physical activity levels and build a foundation for a healthy lifestyle.
PLAY 60 is the NFL’s youth health and wellness campaign, focused on increasing the health of young fans by encouraging them to be active for 60 minutes per day. The NFL PLAY 60 Rising Star Combine is designed to encourage Canadian youth to get active by putting them in the shoes of a pro.
Attendees will participate in six customized activity stations throughout the day and have the chance to be mentored by the best in the game. Parents can register youth in advance at NFL.com/CanadaFMP, and walk-ons are welcome day-of.
The NFL and its partners are committed to continuing the PLAY 60 movement for an active and healthier generation for years to come.